Streaming Music Coincidence?

Earlier today I posted that tweet with the image that listed out how little each music streaming service pays for each play. Tidal was the second highest pay rate on the list (behind Napster? Napster?)

Now, by coincidence, I find that Tidal has just kicked off a free tier? Are the two things related? Will we ever know? Has this been a thing already and I’m just learning about it now?

Free tier.