Jen sent me a text today asking if I had made an appointment to have work done on my beloved 1978 Gibson Les Paul. Her message used the exact phrase, “Les Paul.”
Fast forward to bed time and she tells me that her Facebook feed is filled with ads for Les Pauls. Including some custom shop models. She was surprised by the high prices. I was not. I told her about a ‘59 I saw for sale online today for $400,000.
That doesn’t matter though. What matters is she typed and Facebook tried to sell.