A few years ago (2018, I think) Gibson Guitars went into chapter 11 bankruptcy. The generally accept reason for the financial difficulties was the acquisition of a bunch of companies that were audio related but not necessarily guitar related. They seemed to see themselves becoming a high end audio dealer and it blew up in their face and they went bankrupt.
Here we are, a few years later, and they have restructured and put their focus back onto guitars and things are said to be going well. Not long ago they announced they were buying Mesa Boogie. Many of us who are fans of the company wondered if maybe it was a bad idea to start acquiring other companies, though if you gotta buy someone Boogie seems like a can’t lose because they are frankly awesome. People who aren’t fans of the company announced the death of a legendary amplifier company. I consider myself a Fender amp guy, but there are a couple of Mesa Boogie amps that have always challenged my loyalty. As long as I’ve been playing, I could always see myself becoming a Mesa Boogie guy. More recently, the California Tweed…… drooool.
Now here we are in the pandemic world and Gibson announces a new venture… a record company… Ummm… I foresee the Gibson hater community tearing them a new one over this and frankly I think they are right. A record company? Three years out from bankruptcy and you’re starting a record company? You’re feeding your money into a dying industry? Why would you do that? That is just… dumb.
On the upside, I’m a Gibson guy. Maybe they’ll release Quarantine Tunes Volumes 1-4 for me. I could be a rock star! Except that there is no such thing as rock stars anymore and the record business is dying an agonizing death.