I friggin’ HATE the term “brand”. Talk about your arrogant asshole corporate buzzword speak. We’re not a soulless corporation out to put profit over the wellbeing of the people, we’re a brand. Oooooh. No, screw you, jerk-wads, you’re a friggin’ company and no you are not people and no you do not deserve to have the freakin’ vote!
UGH! I HATE THIS TERM!
To answer the corporate buzzword bullshit question though…
Gibson guitars, specifically Gibson USA. I can’t afford anything from the custom shop. I own four of them (a Les Paul Custom, a Les Paul Standard, an ES-335 Pro, and an SG Standard) and am constantly drooling over the idea of owning more (a Firebird, a Les Paul Junior, and a Les Paul Standard with P90’s).
Apple. I’m quite the fanboy as I type this on my MacBook Pro while wearing an Apple Watch and looking at my iPhone 14 Pro Max sitting on the desk next to me, and knowing that I have an iPad sitting on a charger in the next room, and a pair of AirPod Pro Max next to it, and lamenting that my little AirPods fell out of my pocket at the airport the other day.
Still… I absolutely loathe the term brand. Fuck that noise.
Inside the Red Head's Head 
Lol. EFF the SYSTEM! JK…yeah “brand” is a lame term, it has a lot of negative connotations.
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Strong feelings there, huh? Brad and I are in the process of building a brand. Not to create a big corporate powerhouse, but so that when people see our logo they recognize the quality of our craftsmanship in our crafted items.
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